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Explanation of a Beacon

Source: Management Teaam - Rob van Leeuwen

The adoption of beacons is enormously, especially when you look at it internationally. This is what you need to know about the devices: beacons for dummies.

Estimote Beacon


1. SHORT DESCRIPTION OF BEACONS
A beacon is a wireless device that transmits signals to its environment via bluetooth. In the picture above you see beacons of Estimote, but also companies like Gimbal (formerly part of Qualcomm), Sonic Notify, Kontakt, Firefly and Blue Cats do produce this kind of hwardware. Smartphones can receive location-based notifications from beacons, up to a distance of 70 meters, allowing for example retailers to send information or special offerts to the passer-by via the devices. They need to accept this, for example after installing a particuar app. Beacons are also seen as potential haids to navigation by shops, payment and to locate the position of the clients.

2. WHERE CAN YOU SEE BEACONS IN WILDLIFE?

  • The Groninger Museum use the devices at an exhibition
  • A Ditigital Office in Friesland (The Netherlands) is experimenting with beacons
  • Rotterdam has a very large part of the city equipped with beacons
  • Across the border: shopping Regent Street (London) is packed with beacons

Examples from other sources:

  • Londen Undergroud using Bluetooth beacons to guide visually impaired at the stations
  • Amsterdam CityWalk
  • BikeFynder - find bike stores or your own parked bike
  • Apps for the Healthsector, etc. etc. Click here to return to the event page.

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